About Me

I am a Ph.D. candidate in Department of Management Science and Engineering at Harbin Institute of Technology (HIT), supervised by Prof. Luning Liu（刘鲁宁）.

My research interests primarily focus on two areas: (1) Visual persuasion strategies and mechanisms in digital platforms; (2) Online entrepreneurial fundraising (crowdfunding)

Methodologically, I employ a mixed-methods approach combining Econometrics, Machine Learning, Text Analysis, and Experiments to derive actionable empirical insights from complex digital platform data.

Education

Ph.D. in Information Systems
Harbin Institute of Technology, 2022.03 - Present
M.S. in Information Systems
Jilin University, 2018.09 - 2020.06
B.S. in Information Resources Management
Jilin University, 2014.09 - 2018.06

Employment

软件开发工程师
珠海冠宇电池股份有限公司, 2020.07 - 2021.08

Publications

Journal Articles

Haohao Li, Weitao He, Luning Liu, Yuqiang Feng. 2026. Does emotional consistency matter? A study of cover image and narrative text in loan-based crowdfunding. Decision Support Systems (ABS3, JCRQ1).

Figure: Conceptual framework

This study investigates how the emotional consistency between cover images and narrative text in loan-based crowdfunding affects funding performance, finding an inverted U-shaped relationship where moderate consistency maximizes outcomes — an effect strengthened for female fundraisers and weakened under higher project risk — and contributes a novel, computationally quantified construct of image-text emotional consistency that challenges prior linear assumptions in multimodal communication research.

本研究探讨众筹项目封面图片与叙述文本之间的情感一致性对筹资绩效的影响，发现二者呈倒U型非线性关系（适度一致性效果最优），且该效应在女性筹款人中更显著、在高风险项目中减弱，并首次提出并量化了"图文情感一致性"这一理论构念，挑战了多模态传播研究中的传统线性假设。

PDF DOI

孟婧, 邱长波, 李浩浩, 宋思雨. 2026. 吉林省专利申请人合作网络特征的演化研究. 情报科学 (CSSCI).

图：合作网络演化图

在这里写这篇论文的介绍文字。

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Conference Papers

Haohao Li, Weitao He, Luning Liu. Information Strategy in Platform Competition. HICSS 2026. Hawaii, United States. Best Paper Award (Nominee). Also presented at WHICEB 2026 & PACIS 2025.

Figure: Platform competition model

在这里写这篇论文的介绍文字。

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Weitao He, Haohao Li, Luning Liu. Does incongruence matter? Gender and age in officer-civilian interactions. ASPA 2026. Washington, D.C., United States. Best Student Paper Award (First Nominee).

Figure: Interaction incongruence framework

在这里写这篇论文的介绍文字。

PDF DOI

何潍涛, 李浩浩, 刘鲁宁. Anti-Corruption Efforts and Citizen-Initiated Accountability: Evidence from Administrative Litigation. 第十三届华人公共管理学者研讨会. 2025. 广西南宁, 中国.

图：研究框架

在这里写这篇论文的介绍文字。

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李浩浩, 何潍涛, 刘鲁宁. 超越叙事：视觉独特性对在线亲社会众筹的双重影响. 管理科学与工程国际会议. 2025. 黑龙江哈尔滨, 中国. 最佳论文（二等奖）.

图：视觉独特性双重影响模型

在这里写这篇论文的介绍文字。

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李浩浩, 何潍涛, 刘鲁宁. The Impact of Geopolitical Conflicts on Online Prosocial Lending. 复旦科创管理学术论坛. 2025. 上海, 中国.

Figure: Geopolitical conflict impact

在这里写这篇论文的介绍文字。

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Haohao Li, Luning Liu. Words meet photos: How Image-text Thematic Consistency Effect Crowdfunding Success. ICIS 2024. Bangkok, Thailand.

Figure: Image-text consistency model

在这里写这篇论文的介绍文字。

PDF DOI

Haohao Li, Weitao He, Luning Liu. Does Emotional Consistency Matter? A Study of Profile Image and Narrative Text in the Loan-based Crowdfunding. CNAIS 2024. Tianjin, China. Also presented at CNIES 2024. Beijing, China.

Figure: Emotional consistency framework

在这里写这篇论文的介绍文字。

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Research Projects

国家社会科学基金重大项目：大数据赋能共建共治共享的社会治理制度建设研究（22ZDA100），2022-2024 （学生参与人、导师为项目主持人）
国家自然科学基金重点项目：大数据驱动的城乡基层社会服务体系构建与社区治理研究（72034001），2021-2025 （学生参与人、导师为项目主持人）
哈尔滨工业大学原创前沿探索基金项目：信用融资视角下县域农业供应链金融运作管理创新理论研究（72034001），2021-2025 （学生唯一参与人、导师为项目主持人）

Honors & Awards

Best Paper Nominations, HICSS 2026
Second Prize, Best Paper Award, ICMSE 2025
Runner-up, Best Student Paper Award, CSPA 2025
National Bronze Award, China International College Students' "Internet+" Innovation and Entrepreneurship Competition 2024
哈工大经济与管理学院博士生第一党支部书记，2024-2025
Academic Achievement Scholarship for Graduate Students, 2018
National Encouragement Scholarship, 2017
National Encouragement Scholarship, 2015